Co-Branding is a topic I am intimately familiar with being a retired franchisor founder. You see, I ran a nationwide franchise chain in the auto services sector, and we surely got more efficiency out of bundling services and co-marketing our teams for customers. Not long ago, I was asked a question that I am often asked; does it make sense to add mobile detailing or on-site detailing to my auto service business? Well, this is a good question because people tend to really like mobile auto services and it helps keep all the co-branding and co-marketing partners’ businesses inside the heads of the car customer.
For instance, advertising an auto insurance business on the back of the flyers, pays for the mobile auto detailing flyers and the name and phone number is omnipresent with the customer as an advertisement or reminder on the back of the menu of services. Should an auto services company hire a mobile auto detailer employee or co-market with an existing company? Well, it might make sense hire someone, perhaps for on-site detailing, and also for a mobile service to go to the customer, each time taking a percentage.
You see, you might be able to make a deal where you can sign people up and they go to the location, or rent an extra space, extra bay if you have one, or tent out back. If you hire someone on the property, pay them per unit detailed, percentage, and make them an independent contractor, renting the space, using their own name, etc.
Further, forming an alliance with local businesses in the auto sector works well too, set up a meeting at your location one morning every week with 5 to 10 other entrepreneurs in the auto sector – audio installation, tire shop, tow company, auto insurance, auto sales company, auto leasing company, car rental manager, marine services, etc. That’s what we did and it works great, your own leads club. Each company sharing leads of their customers and vice versa. By doing this it saves in marketing and it is the ultimate real world networking strategy you see.
Co-branding makes sense, if you own each independent business unit, co-marketing works well if you don’t. You can also form a third strategy, as in branding your “auto services” association, and each business proudly displays they are a member, thus, gaining credibility and synergy for all. In any case, that’s all for now, and I hope you will please consider all this and think on it.
Lance Winslow has launched a new series of eBooks on the Mobile Auto Services Business. Lance Winslow is a retired Founder of a The Oil Change Guys, a Nationwide Franchise Chain, and now runs the Online Think Tank; http://www.worldthinktank.net
Article Source: http://EzineArticles.com/expert/Lance_Winslow/5306